LAS VEGAS – Except for naming its synthetic intelligence platform, Magellan, after a 16th-century explorer as an alternative of a 20th-century businessman, Waterloo, Ont.-based OpenText Corp is on the lookout for different ways to distinguish itself from competitor IBM Corp.’s Watson.
Department administrators talking this week at OpenText Enfuse in regards to the Apache Spark-based platform emphasised its capacity to combine, gorge on large quantities of unstructured information and spit out helpful insights, and its open supply nature. In addition they don’t thoughts stating that IBM’s Watson is a proprietary platform – or as Mark Gamble, senior director of product advertising and marketing for analytics at OpenText places it, a black field.
“A part of Magellan’s energy is that it may be molded to grasp the goods and buyer of your company,” he says. “It may be ceaselessly delicate and made bespoke and very best for any utility.”
About 10 months after launching Magellan in July, OpenText isn’t sharing what number of consumers are striking the AI platform to make use of simply but. General, the deployment technique isn’t like IBM’s. Giant Blue is creating other flavours of Watson to serve vertical segments starting from advertising and marketing to training, to monetary products and services and healthcare. OpenText works with person consumers to customise Magellan to higher serve trade wishes.
“Customization is a receive advantages to consumers,” Gamble says. “A part of Magellan’s energy is that it may be molded to grasp the goods and consumers of your company. It may be ceaselessly delicate and made bespoke and very best for any utility.”
Weiss takes the differentiation from Watson even additional, emphasizing that OpenText’s open supply method signifies that the client owns their very own information. With IBM’s Watson method? “I don’t assume the client needs to be held hostage to a seller proudly owning their information.”
However simply because Watson is in keeping with non-public code doesn’t imply IBM is claiming possession over its buyer information. IBM says that its consumers is all the time in keep watch over of their very own information. Simply final week it released a statement committing to accountable AI and information practices, reaffirming that “shopper information and the insights produced on IBM’s cloud or from IBM’s AI are owned via IBM’s shoppers.”
Supplier jabs apart, Magellan’s open supply technique is a beneficial mark for the product, says Jack Hakimian, vice-president of analysis and advisory products and services at Data-Tech Analysis Staff. Doing so permits OpenText to open its platform for third-party builders that need to tailor AI answers for particular wishes.
“It’s a little like Apple’s app retailer,” he says, drawing an analogy. “Builders will have the ability to create programs and feature them resold in the course of the retailer to the buyer.”
OpenText will want lend a hand from out of doors builders if it hopes to scale up to check out to rival Watson’s dimension. Since IBM used to be first to the marketplace with Watson, and has a bigger shopper base to advertise to, it’s already reasonably entrenched within the AI answers area. It doesn’t essentially want lend a hand from out of doors builders as it has its personal intensity in many alternative verticals and has used that to increase other use instances for Watson.
Except for its open supply energy, Magellan is driven for its capacity to scour any bit of knowledge to be had within the endeavor – structured or unstructured – and put it to paintings on AI fashions. It’s no longer a singular capacity, and different AI options comparable to image recognition are nonetheless at the long term roadmap.
“We’re announcing to our consumers ‘don’t fear if it’s a tweet or a spreadsheet,’” Gamble says. “Depart the riding to us in the case of federating and compiling and persisting all that information.”
Magellan’s answer handles all of the garage and processing of the information it gleans, or even visualizes the information to lend a hand workers make sense of it. This sort of information preparation is a dream for enterprises that need to be certain their CRM of selection is definitely fed with each and every pertinent element. It will probably help in making predictions as smartly.
Except for construction out Magellan as a platform, OpenText is busy integrating the AI functions to price up its personal device merchandise. That incorporates Steerage Device’s Encase line of forensic safety merchandise.