MISA Prairies uses 2018 conference to literally rebrand itself


RED DEER, Alta. – The Municipal Data Methods Affiliation (MISA) Prairies bankruptcy has come a ways from its humble beginnings, and its newest convention mirrored that during extra techniques than one.

The 2018 MISA Prairies Convention, which kicked off Monday in Crimson Deer, Alta., was once its first as a registered non-profit, and in addition the primary to make use of the group’s new emblem (beneath) – a part of a broader rebranding that may see a renewed center of attention from MISA Prairies on turning in worth to participants and companions alike.

Courtesy MISA Prairies

With its outlines of Canada’s 3 prairie provinces, the emblem additionally displays the group’s efforts to department out past its Alberta house base, bankruptcy president Dan Newton instructed IT International Canada.

“Nearly all of our club is from Alberta,” he recognizes, “however we do have participants from Saskatchewan and Manitoba, so we need to be sure they really feel like they’re a part of this.”

“The brand new logo is set collaboration amongst 3 provinces – now not simply Alberta,” says Newton, who in his day task serves because the Town of Crimson Deer’s IT products and services supervisor. “It higher displays who we’re, and the place we need to pass.”

As a part of its rebranding efforts, Newton says, MISA Prairies plans to run extra workshops in Saskatchewan and Manitoba, and to succeed in out to their municipalities each electronically and bodily to tell them of the advantages of becoming a member of MISA and its community of skilled, supportive municipal IT group of workers who continuously percentage best practices with every different each at meetings and online.

Incorporating as a non-profit, a procedure that MISA Prairies finished in fall 2017, helped too, Newton says, because it lets in the group to offer participants with advantages corresponding to lowered instrument prices, restricted member legal responsibility, organizational continuity, and an higher likelihood of receiving executive grants.

“Ahead of we had been a little casual, so registering as a non-profit formalizes us, and I feel will let us be known extra,” he says.

The group has additionally been asking its participants what they revel in about and wish to see extra from MISA Prairies, and the solutions are transparent: networking, collaboration, and alternatives for coaching, and incorporating as a non-profit will lend a hand it higher ship the ones stories as smartly, Newton says.

“From a criminal viewpoint, being a registered non-profit makes us any individual,” he says. “The opposite facet to this is: now we will set out with a brand new strategic plan that displays what our participants suppose we will have to be.”

If truth be told, MISA Prairies’ rebranding, in each its emblem and as a non-profit, served because the cause the group had to expand a greater strategic plan, Newton says, as it supplied a much-needed alternative to gather knowledge from participants about the kind of symbol it will have to painting and what it will have to attempt to be.

“We’re within the knowledge generation trade, so our rebranding effort took us thru an digital strategy of amassing knowledge from our participants to lend a hand us expand a strategic plan and projects that will transfer that strategic plan ahead over the following 3 years,” he says. “However finally, a large number of it boils all the way down to collaboration and group.”

5 years to rebranding for luck

MISA Prairies’ efforts to turn into “rebranded for luck,” as its 2018 convention slogan put it, was once in the end the fruits of a five-year adventure, 2018 MISA Prairies convention organizer and Town of Crimson Deer trade techniques marketing consultant Doug Toepfer tells IT International Canada.

Doug Toepfer

“We went thru a strategic making plans initiative about 5 years in the past,” Toepfer says. “On the time, MISA Prairies was once a slightly younger group that didn’t have a large number of club, so we took the method of taking our convention out to locations – we had been in Banff for 3 years and Kananaskis for 2 – figuring that the locations would power club.”

It labored – a club find out about two years in the past confirmed that every one however 3 municipalities with in-house IT within the group’s cachment space had been participants of MISA Prairies, Toepfer says.

And so with their budget and club numbers significantly extra strong, the group now felt in a position to expand some new strategic targets.

Specifically, Toepfer says, MISA Prairies needs to concentrate on 3 key targets:

Higher conversation with participants: “Now we have a large number of truly just right gear and data that we’re now not turning in to our participants,” he says. “As an example, we have now a device that municipalities can fill out, indicating which instrument and platforms they’re the use of, which generation they’re using, and retailer it in a MISA database the place different municipalities can then say ‘I’m having a subject with XYZ platform’ and to find any individual else who’s the use of it.”

To prepare memorable occasions along with its annual convention, corresponding to webinars or particular person shows.

And to additional interact with distributors to verify the group is offering worth for his or her funding in MISA Prairies.

“We’re going to take the ones targets and spot if we will develop MISA Prairies much more,” Toepfer says.

Which isn’t to mention the group has left its former means of opting for in style holiday locations for meetings in the back of: The 2019 MISA Prairies convention will happen in Jasper, Alta.


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Updated: May 11, 2018 — 1:09 pm
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